Weare joins Reactee in what I like to call Apparel 2.0. In an idea that possesses a very ITP-esque (where Karen and I went to grad school, silly!) vibe, they invited users to create little pixel-based images on their website. In turn, they displayed these images in a storefront window and eventually printed them all on a scarf (above) which they sold through their site. One of those scarves is now on its way from London to me in NY.
Check out the interface used to collect the images as well as the story behind it, here. (Thanks to KV for the tip!)
